Belle & Rae

Belle & Rae Co. is an online business devoted to bringing photographer-quality edited photos to everyone’s fingertips through their Lightroom preset packs.

As a new business, Belle & Rae Co. faced the challenge of establishing an online presence to market and sell their presets. They needed a platform that was not just an online store, but a digital space reflecting their brand’s overall vibe and a system allowing for quick and effortless content updates.

I chose Shopify as the foundation for their website. Shopify is a robust e-commerce platform with a user-friendly CMS. This choice ensured that Belle & Rae Co. could not only sell their products but also manage their content with ease, crucial for a business with a small team.

The biggest challenge was managing the storage and distribution of the digital products. I went with an integration of Shopify and Google Firebase. This integration provided a secure, efficient system for storing and distributing their digital presets, ensuring a smooth transaction process for their customers.

The result was a website that not only showcased Belle & Rae Co.’s presets but also offered a user-friendly shopping experience. This site solidified their online visibility, simplified product management, and provided a solid platform for growth.

• Shopify
• Alpinejs
• Tailwind
• Firebase

This store was originally created using Contentful, Gatsby.js, and Netlify. The site changed hands and because the new admin had experience with the Shopify CMS, I converted it over to a Shopify 2.0 theme.

I used a third-party app with Firebase storage to handle the digital downloads.